The ConvertSOS Approach™ is a proven process for growing online businesses through analytics, A/B testing and UX research. If your conversion rate is high but you don’t know how to increase it any further, you’ll find this useful. It’s an overview of the ConvertSOS Approach™, which we use on all of our clients.
The ConvertSOS Approach™ is significantly different from what most people are doing. It doesn’t involve shoot-from-the-hip assumptions and it doesn’t have the excitement and appeal of best practices. In fact, in many respects it looks a lot like hard work. It’s a well-defined, systematic process that requires intelligence, experience, craft, and expertise in a wide range of disciplines. But experience has shown that it works, time after time. It’s what we do every day for our clients. Here it is.
1. Rules of the game
Coming up with your strategy, defining your long-term goals, and deciding how you will measure success.
2. Understanding traffic sources
It’s impossible to critique a website without knowing from where its visitors are coming, on which landing pages they arrive, and how they navigate around the website.
3. Understanding your visitors
Don’t guess what the blockages are. Find out. This usually requires some UX research aimed at understanding your visitors and their intentions.
4. Advanced market intelligence
Study your marketplace and then explore possibilities for improving your company’s core strengths.
5. Spotting the hidden wealth
Each of our clients has had elements within its business that would have been highly persuasive to its prospects but that the prospects never saw. The key is to identify all of these persuasion assets, and then present them to the prospect at the right time in the buying process.
6. Creating experimental strategy
Extraordinary improvements come from extraordinary ideas. Take all of the ideas you’ve generated from the research and prioritize those big, bold, targeted ones that will grow your business in the shortest time.
7. Designing experimental pages
Our experience has shown that the significant wins come from basing the new content upon insights that were gleaned from the previous six steps with a design more persuasive, more believable, and more user-friendly than the existing version.
8. Carrying out experiments
Once a test is started, the software takes over. All split testing software automatically calculates when one version of the page has generated significantly more conversions, from a statistics perspective, than the others.
9. Transferring your winning campaigns
Diversifying your customer acquisition channels gives your business more stability. Your increased conversion rate will mean you can profitably invest more in advertising channels such as SEO, PPC, social media, affiliate marketing, and offline media.
We’ll Start With A 3-Month Conversion Boost Program
Our minimum commitment period is initial conversion research period (2-4 weeks) followed by three months of testing. We start with thorough qualitative and quantitative research and analysis that provide input into our test hypotheses, and conduct extensive testing over 3 months. In the real world it is extremely rare to achieve breakthrough results with a single test. That’s why you will get the best results from an iterative process where we constantly learn about your audience and your website.
Throughout this period we work closely with, and become an extension of your team. Your single point of contact will be one of our principals, so you’re always talking to a conversion expert – no sales people, no project managers.
Our conversion optimization plans are provided via a flat monthly fee. Once the initial 3 months are over, we’ll continue month to month until the law of diminishing returns kicks in.
About You
We can work with companies of all sizes, but our continuous conversion optimization is best matched with established businesses who have:
- Monthly revenue higher than $100,000 (or get leads worth as much)
- Monthly traffic of at least 30,000 unique visitors (we can deal with less, just takes longer to mine the data)