Google Analytics training courses are our specialty. We prefer tailored training courses; we believe training sessions should be built around the needs of each team in your organization. We have built hands-on training courses on Google Analytics and Google Tag Manager. Whichever tool you are skilling up on, the aim is that each team leaves our training course with a wealth of knowledge not only on Google Analytics but also the performance of their digital content or marketing.
Our trainers are experts in their field and all hold a genuine enthusiasm for web analytics, optimization, attribution as a discipline and the suite of Google products. Between us we’ve trained hundreds of users on Google Analytics. From universities and government institutions to small online stores and big global brands, we’re well versed in building and taking courses for every type of organization.
Our training courses cover a wide range of concepts depending on your needs which facilitate intelligent conversations to enhance your setup. Up-skill internally to become a self-sufficient, data-driven organization. Enroll for one or both days:
Day 1: Google Analytics Implementation and Configuration
Day 2: Google Analytics Reporting for Actionable Insights
Training Course Outline:
- Learn how to use Google Analytics to gain real, actionable insights into your website, to meet the expectations of your visitors and to steadily generate more revenue, leads and engagement
- Understand the benefits of Google Tag Manager
- Master the techniques for comprehensive data capture and avoid the gaps in a default Google Analytics implementation
- Eliminate passive reporting and use Google Analytics instead to drive measurable progress towards your organization’s KPIs (Key Performance Indicators)
- Outcome-focused, practical and hands-on
- An interactive, supportive and effective end-to-end learning experience
- Days 1 and 2 are designed to complement each other, but each day does offer a separate curriculum
Recommended for:
- Marketers responsible for using Google Analytics to generate greater ROI from search engine optimization, paid search, email and other marketing initiatives
- Web administrators or developers responsible for effective Google Analytics implementation at the coding and configuration level
- Anyone seeking immersive, comprehensive training in Google Analytics and Google Tag Manager as a foundation for improving visitor experience and driving continuous improvement
Day 1 – Agenda: Google Analytics Implementation and Configuration
8:30 AM – 9:00 AM: Meet and Greet, Laptop Setup
9:00 AM – 10:30 AM: Morning Session 1:
- Google Analytics tracking code overview
- Google Tag Manager core concepts: container, tag, trigger, variable and data layer
- Installing Google Analytics through Google Tag Manager
- Tracking standalone pages vs. template-based websites
- Verifying the tracking code / troubleshooting
- Cross-domain, subdomain and roll-up reporting
- Migrating to Google Tag Manager and Google Analytics Universal
- Google Analytics Universal features
- Privacy
10:30 AM – 10:45 AM: Morning Break
10:45 AM – 12:15 PM: Morning Session 2:
- Account structure
- View settings and filters
- Consolidating page variations for easier reporting
- Bot filtering
- Excluding internal traffic by IP address
- Administrator vs. read-only account access
- Core Google Analytics security practices
- Limiting access to subsets of your Google Analytics data
- Recovering deleted assets
12:15 PM – 1:00 PM: Lunch
1:00 PM – 2:30 PM: Afternoon Session 1:
- Impact of cookie deletion and private browsing on Google Analytics metrics
- Tracking mobile pageviews and calls
- Virtual Pageviews and Events
- Social configuration
- Basic and enhanced ecommerce configuration
- Specialized Google Analytics tagging through Google Tag Manager
2:30 PM – 2:45 PM: Afternoon Break
2:45 PM – 4:15 PM: Afternoon Session 2:
- Campaign parameters
- Enhanced Link Attribution for In-Page Analytics
- Tracking video, scrolling and external links
- WordPress and blog tracking
- Using custom dimensions and content groups to help Google Analytics speak your language
- Overview of mobile app tracking
- Google Tag Manager environments for development-to-live workflow
- Google Tag Manager access rights and best practices for publishing
4:15 PM – 5:00 PM Q&A, Open Discussion and Assignment Help
Day 2 – Agenda: Google Analytics Reporting for Actionable Insights
8:30 AM – 9:00 AM: Meet and Greet, Laptop Setup
9:00 AM – 10:30 AM: Morning Session 1:
- Dimensions and metrics
- KPIs and Goals
- Goal and funnel configuration
- Engagement goals for content vs. action goals for specific user interactions
- Using page value to identify pages that are supporting conversion
- Using the Multi-Channel Funnel report to identify earlier channels that are assisting later conversions
10:30 AM – 10:45 AM: Morning Break
10:45 AM – 12:15 PM: Morning Session 2:
- Using secondary dimensions to achieve richer insights
- Date comparisons
- Metric comparisons
- Table filters
- Understanding calculation of Time and Page and Average Session Duration
- Isolating metrics with the Comparison and Pivot Displays
- Using segments to measure the impact of specific behaviors (e.g. pages and events) on conversion
- Mapping your user constituencies to Google Analytics to amplify conversion trends
12:15 PM – 1:00 PM: Lunch
1:00 PM – 2:30 PM: Afternoon Session 1:
- Traffic sources
- Applying campaign tagging for accurate and specific acquisition data
AdWords and Autotagging - Google Search Console integration
- Social reporting
- Gaining direct insights with Site Search
- Location and language
- Channel customization for better traffic bucketing
- Custom reports for streamlined metrics
2:30 PM – 2:45 PM: Afternoon Break
2:45 PM – 4:15 PM: Afternoon Session 2:
- Creating annotations to maintain a critical timeline for your analysis
- Dashboards and Shortcuts
- Configuring Intelligence Alerts for proactive notifications of changes in your Google Analytics data
- Exporting and sharing
- Real-time reports
- Navigation Summary and flow reports
4:15 PM – 5:00 PM: Q&A, Open Discussion and Assignment Help