Google Tag Manager (GTM) is an easier, faster and more reliable tag management solution, with a price tag that doesn’t even come close to the competitors. Let the knowledgeable and trained staff at ConvertSOS show you how marketing managers across the globe are taking control of their tag management program through GTM. ConvertSOS can help you with your implementation process from initial coping all the way through to final debugging and sign-off.
How We Can Help You
Depending on your internal resource, we can take on all, or part, of this process but our preferred projects are where we are brought in from the start. This means we can to help ensure all steps in the workflow are as developed as efficiently as possible. We will help you with:
- Upfront immersion, needs analysis, measurement planning and the creation of a tracking matrix. Before a single piece of code is added, we want to understand the entirety of what is required in order to best support your analytics framework.
- Data layer consultancy. A critical component of a GTM installation, a well thought-out and constructed data layer means the installation phase is able to quickly and easily be conducted. We support with developers as necessary or can even write the code for you.
- Implementation. We get our hands dirty in the tool, adding tags, rules and variables as necessary.
- Debugging and quality assurance. The most critical part of the process, we have a dedicated Quality Assurance resource internally to help create user stories and thoroughly debug the installation against the pre-agreed specification.
- Training. It’s not for everyone, but hopefully you’re looking to become self-sufficient with your GTM installation moving forwards! We offer practical workshop-based training that can occur before or after our installation, leaving you with all the knowledge you need.