Give your conversions a boost by user experience (UX) research. Marketing without data is like driving blind – you can only go so far with your gut feeling. Real boosts in conversions come through hard, juicy data, and we’re going to help you get it. You might have a brilliant website – awesome design, professional copywriting, great offer – and you’ve put a lot of thought and analysis into it. But you are not happy with the results.
You Know You Can Do Better
- Why prospects buy the type of products and services you sell?
- What’s the end-benefit they’re after?
- Why they’re not buying more from you?
- Their main concerns, doubts, and hesitations?
- What puts them off—which steps in your sales funnel turn visitors away?
- Which parts of your website cause the most friction and turn buyers away?
- What they’d like to know, but can’t find on your website?
- Which mistakes are costing you dearly?
- Which parts of your website are actually performing well and should be kept?
- We’re going to help you find out. In fact, we’ll tell you exactly what to do to boost your conversions.
Who This Is For
- Websites with at least 30,000 unique visitors per month (we can deal with less, just takes longer to mine the data).
- Businesses that have a proven business model. No conversion miracle is going to help you if people don’t want what you sell.
- You need help increasing your conversions. Our team of conversion experts will come in, set up data collection, and gather intelligent data.
Once we have the data we need, we’ll dig deep and analyze everything.
What Happens After The Research Has Been Completed?
Once we complete the conversion research, we’ll share all of our findings via written report (pdf document) and discuss it with you over Skype/phone. What follows is up to you. You can take the advice and implement it all yourself. You may need help with the execution.
We can: create a new Conversion Optimized Design based on the research and start a Continuous Conversion Optimization program on your website by turning the research into treatments to be tested on your website.
We don’t need to concentrate on this phase right now. The main focus is on finding out what should be done in the first place to take your conversions to the next level.
User Experience (UX) Research
This plan ensures:
- Your analytics implementation is tracking the right stuff; if needed, we will set up funnel tracking and other action tracking.
- Heatmap and clickmap tracking set up to know where visitors click and where they don’t.
- Scrollmap tracking set up to see how and whether visitors scroll on your website.
- Exit surveys set up on key pages in your sales funnel to figure out why visitors didn’t take action (buy, sign up, etc).
- Usability testing with 10 people (who match your ideal customer profile) to discover any and all friction points on your current website – and to see what’s working.
- Website analysis against all major conversion frameworks to identify shortcomings.
- Competitive analysis: how you stack up against the competition.
- Customer surveys (at least 100 people) to understand who they are, why they buy, and how they buy. Customer persona development.
- Once you get the report, you’ll have a specific road map to boosting conversions.